Of Power and Piety: An Inquisition into The Roman Catholic Church Essa

Religion is thought to give solace to the deepest piece of a human: the spirit. Notwithstanding, what happens when religion looks to violate its legitimate limits and endeavors to control people all things considered, as opposed to elevate them from inside. Such is the deficiency of the biggest strict association on Earth: The Roman Catholic Church. From the beginning of time, the Catholic Church has been among the most scandalous of confidence bunches because of its clear triumph for total predominance over the psyches, bodies, and spirits of humankind. The Roman Catholic Church has and keeps on assuming a negative job on the planet as for the fields of science, legislative issues, and culture, sabotaging the personal satisfaction for followers and unbelievers the same. The Church has and keeps on blocking humanity’s journey for information and flourishing through its constraint of science. Too, it has been engaged with among the most scandalous occasions since the beginning. At last, the Church has made its barefaced that it looks to turn around the hands of time worth regard to dynamic social change through tis proclaiming of its ancient perspectives on contemporary social issues. The Roman Catholic Church has from the beginning of time, hindered logical revelation, which in this way weakened humanity’s progress towards better comprehension of and flourishing on the planet. Being the most â€Å"catholic† of the world’s religions, the congregation has employed an uncanny grasp over the hearts and psyches of an enormous bit of mankind; this was its wellspring of intensity. To guarantee that this force could never be lost, the congregation needed to interest all resources of the human condition, including those of pondering and reason. To this end, the congregation just endured clarifications of the operations of the universe that w... ...578d3124b4%40sessionmgr11&bdata=Jmxhbmc9ZW4tY2Emc2l0ZT1wb3YtY2Fu# db=p3h&AN=1639206 Robinson, B.A. The job of the Roman Catholic Church in the Shoah (Nazi Holocaust). strict tolerance.org. Recovered from http://www.religioustolerance.org/vat_hol12.htm The Decline of the Church Authority.†. Albalagh Retrieved from http://www.albalagh.net/kids/history/church_decline.shtml Dickson White, Andrew. A History of the Warfare of Science with Theology in The Christian world. University of Michigan Center for the Study of Complex Systems. Recovered from http://cscs.umich.edu/~crshalizi/White/ Hawkes, Charles, and Jennifer Watt. What Makes us Human. Pictures of society: prologue to human sciences, brain research, and social science. Toronto. McGraw-Hill Ryerson, 2001. Pg39.

Fitness & body Essay Example for Free

Wellness body Essay Idea in the former times about being fit was simply looking sound. Today we realize that there is significantly progressively required to be solid. Because an individual looks solid doesn't imply that his veins are not stopped up with cholesterol. In the word reference wellness is depicted as being in a decent condition of wellbeing because of activity and appropriate wholesome propensities (Houghton Mifflin Company, 2000). Accordingly to be genuinely fit an individual needs normal exercise and a decent dietary eating routine. Simply falling into the necessary weight list doesn't ensure a person as fit. Current Fitness and Nutritional Habits My weight record falls in the ordinary range however I don't feel as sound as I ought to at my age. Breakfast comprises of grain with milk or once in a while seared egg with earthy colored bread. Every so often I have substantial nourishments, for example, French toast or sweet tea with singed paratha. Lunch has white meat and is typically an overwhelming supper of the day. The meat is cooked with sleek sauce and is normally overwhelmed by rice. Supper additionally comprises of comparable kind of food things. Vegetable are just expended around a few times each week. I expend a soda pop consistently. Here and there expend around three soda pops in a single day. Have around four glasses of water every day. Try not to follow any customary exercise plan. Since I live on the main floor moving around thirty steps is an ordinary everyday practice. Invest a great deal of energy before the TV or PC so an inactive sort of way of life. Attempt to stroll around the house as regularly as could be expected under the circumstances however strolling in the college is depleting enough. Need to sit in the vehicle for about an hour to return and fourth from the college. Medical issues identified with stoutness: A stout individual has the danger of creating numerous issues and sicknesses. There can be heart ailments, for example, atherosclerosis, hypertension, congestive coronary illness, angina, unexpected cardiovascular demise and stroke. Tumors of the endometrial, colon, nerve bladder, prostate, kidney and post-menopausal bosom malignant growth are likewise bound to happen. Greasy liver malady, ceaseless venous inadequacy, nerve bladder illness, breathing issues, profound vein apoplexy and joint inflammation are additionally appeared to happen all the more ordinarily in large people (Collins, 2000-2007). Wellness Habits There are numerous progressions I can make to my day by day schedule to improve my wellbeing. A portion of these progressions are: ordinary exercise, using the stairwell rather than the lift and playing badminton in any event once every week. Customary exercise has numerous advantages. It expands the proficiency of the heart and builds the cardio-respiratory system’s capacity to convey oxygen to the body. It manages the cholesterol in the blood consequently prompting lower cardiovascular ailment, lower pulse and diminished danger of coronary conduit blockage. During exercise endorphins are discharged. These are typical body hormones that decline sorrow, lower torment and lift the mind-set. It forestalls wounds and lower back agony. Exercise is additionally connects with a diminished danger of creating malignancy, diabetes and osteoporosis. Because of these various advantages in the event that I do around one hour of quick spent strolling every day it will do ponders for improving my wellbeing. Customary exercise likewise guarantees that an individual dozes all the more routinely and is increasingly alarm and dynamic. Climbing steps is an incredible exercise for the leg muscles. It helps increment the pulse subsequently giving a work out. Endurance is additionally expanded. Since we need to get starting with one point then onto the next it is smarter to pick a course that will help consume more calories. This is the reason the lifts and lifts ought to be maintained a strategic distance from since they deny our assortment of much required workout. Badminton or some other game so far as that is concerned is an incredible exercise. It is a decent method to work out without losing enthusiasm for the activity. Sports not just assist increment with joining soul and individuals collaboration yet they are additionally an extraordinary method to relax and get more beneficial all the while. A game, for example, badminton includes going around. This is an extraordinary exercise and assists work with bettering muscle tone and connection. When something, for example, practice turns into a wellspring of happiness it tends to be accomplished for longer timeframes without feeling the strain. Exercise assists decline with weighting since it consumes calories rapidly. In this way playing a game, climbing steps or doing customary activities regular will help improve my general wellbeing since I will get in shape, rest better and become progressively alert. Wholesome Habits Three dietary propensities I can obtain to improve my wellbeing are: eating more vegetables, eliminating soda pops and eating less handled food. Vegetables are something that our older folks have been raving about for a considerable length of time. We need to recognize that there is some intelligence to their commending the greens. One of the principle benefits that vegetables give is fiber. Fiber is critical to keep up a sound and conditioned stomach related framework. It is the inedible substance of the vegetables that forestalls obstruction. The calorie substance of vegetables is likewise extremely low. This is the reason a more prominent amount can be eaten without the danger of surpassing the day by day required calorie content. Solvent fiber additionally causes you to feel all the more full so the inclination to eat can be opposed (Fisher, 2009). Vegetables will hold my weight under wraps since I can eat more and remain full for longer without expending an excessive number of calories. Soda pops are one of the main sources of stoutness today. They contain colossal measures of refined sugar. This can prompt hypertension, elevated cholesterol, coronary illness, diabetes, weight gain and untimely maturing. It likewise contains caffeine which is addictive and causes symptoms, for example, butterflies, a sleeping disorder, hypertension, sporadic heartbeat, raised blood cholesterol levels, nutrient and mineral exhaustion, bosom protuberances, birth surrenders, and maybe a few types of malignant growth. Aspartame is a compound utilized as a substitute of sugar in diet pop. It causes more than 92 distinctive wellbeing symptoms including mind tumors, birth abandons, diabetes, passionate clutters and epilepsy/seizures. (Oleda and Company, 1996-2010). There may likewise be bone and teeth surrenders since soda pops diminishes the body calcium content. Eliminating sodas will consequently assist me with diminishing weight sinec it is such a swelling item. It will help improve my bones and teeth and my over all broad wellbeing. A large portion of us as a rule incline toward crunching on shoddy nourishment. Here and there we become so dependent that we incorporate low quality nourishment into our standard eating regimen. Handled nourishments, for example, lousy nourishments contain a great deal of trans fats. This is an exceptionally unsafe sort of fat and isn't effectively used by the body. Staying away from lousy nourishment will help decrease weight since I won't gain an excessive number of calories from a less amount of food. General wellbeing will likewise improve since weight and stomach related framework will get solid. Sustenance and exercise are the things that characterize us. As the idiom goes: ‘you are what you eat’ we ought to be mindful of the nature of nourishment we are giving our body. A reasonable eating routine is fundamental to make our body continue working at it’s essential capasity. Throughout the decades practice has demonstrated to convey numerous advantages, for example, mind-set height and diminishing the chance of numerous dieseases. In the event that these two things are adjusted we can really get fit. This improvement will do ponders for our personal satisfaction since everybody is very much aware that a decent life relies upon quality and not amount. References Collins, A. (2000-2007). Wellbeing Risks of Obesity. Recovered july 10, 2010, from anne collins: http://www. annecollins. com/corpulence/dangers of-heftiness. htm Fisher, F. (2009, april 27). Advantages of eating vegetables cooked or crude. Recovered july 10, 2010, from articles base: http://www. articlesbase. com/low-calorie-articles/benefits-of-eating-vegetables-cooked-or-crude 887732. html Houghton Mifflin Company. (2000). wellness . Recovered july 10, 2010, from th efree word reference by farlex: http://www. thefreedictionary. com/wellness Oleda and Company. (1996-2010). Risks of Soda Pop (Carbonated Soft Drinks). Recovered july 10, 2010, from oleda: http://www. oleda. com/oleda_tips/tips. asp? dept=48

Blog Archive Dartmouth College (Tuck) Essay Analysis, 20122013

Blog Archive Dartmouth College (Tuck) Essay Analysis, 2012â€"2013 The trend toward fewer application essays this season continues with the Tuck School of Business at Dartmouth College, which has dropped one full essay from last year and is now down to three required, and very straightforward, essay questions: one about career goals and Tuck, one about leadership and one about failure. As always, take the time to brainstorm thoroughly before beginning to write, and be sure that you keep your reader learning throughout your essays. These essays provide three opportunities to reveal yourself, so make sure that you are offering three distinct statements about your skillsâ€"and indeed about yourself. Please respond fully but concisely to the following essay questions. Compose each of your answers offline in separate document files and upload them individually in the appropriate  spaces.  We encourage applicants to limit the length of their responses to 500 words for each essay. There are no right or wrong answers. Please double-space your responses. 1. Why is an MBA a critical next step toward your short- and long-term career goals? Why is  Tuck the best MBA program for you, and what will you uniquely contribute to the community? (If you are applying for a joint or dual degree, please  explain how the additional degree will contribute to those goals.) Tuck’s first essay prompt is like many other classic “Why an MBA? Why our school?” questions, only it also asks what you will contribute in return, so be sure to address this issue as well. If you are in the (ill-advised) habit of copying and pasting the same essays for multiple schools, you could easily overlook this element of Tuck’s Essay 1 question. When discussing your planned contribution to the school’s community, you must reveal that you truly know and understand the nature of the Tuck community for your statements to carry any real weightâ€"do not make the mistake of discussing your abilities in a vacuum. For example, explaining that you are an extreme sports enthusiast and would bring that passion to Tuck would clearly not be as effective or compelling as tying that love of extreme sports to an active role in planning and running events for the Tuck Winter Carnival. This important distinction should not be lost. As for the rest of Tuck’s essay prompt here, because Personal Statements are similar from one application to the next, we have produced the mbaMission Personal Statement Guide, which helps applicants write this style of essay for any school. We offer this guide to candidates free of charge. Please feel free to download your copy today. For a thorough exploration of Tuck’s academic program/merits, defining characteristics, crucial statistics, social life, academic environment and more, please check out the  mbaMission Insider’s Guide to the Tuck School of Business at Dartmouth. 2. Discuss your most meaningful leadership experience. What did you learn about your own  individual strengths and weaknesses through this experience? This essay question is pretty straightforward, and Tuck’s admissions committee can thanked for thatâ€"no tricks! Every good meaningful leadership experience is hard fought. If such experiences were easy, they would not be as significant, right? So, in this case, you would be best off simply identifying a time when you have shined and then telling that story, following the narrative as it happened, revealing the bumps and bruises you incurred along the way and then reflecting on them. Many applicants make the mistake of telling a story of a time they did something really well and then reflecting on a weakness that they never actually revealed or mentioned in their narrative. As a result, the reader suddenly thinks, “Wait, where did that come from? I thought everything went well!” In short, be sure to clearly present the details of the experience you have chosen to discuss, as well as the positive and negative facets of your character or abilities that were revealed as a result. Not only does Tuck’s question demand all three of these elements, but also, you cannot effectively reflect on a strength or weakness in your essay until you have presented it to your reader to begin with. Otherwise, you will confuse both your reader and the issue. 3. Describe a circumstance in your life in which you faced adversity, failure, or setback. What actions did you take as a result and what did you learn from this experience? So many business schools this year are asking about times when candidates have failed, faced a setback, done something suboptimally or been frustrated by circumstances (Tuck, Harvard Business School, MIT Sloan, Michigan Ross, UC-Berkeley Haas, Cornell, etc.). Why? We believe the schools want to know that you are a real person, with both flaws and strengths, and have the ability not only to be introspective and assess yourself, but also to learn and improve. In this essay, you should demonstrate that you were making clear forward progress toward a goal and then show that this progress was forcefully derailed. The reader needs to feel the emotional impact of your setback for him/herself. This does not mean that your goal is to bring your reader to tears, but you should strive to ensure that he/she truly grasps the power of the experience and the level of disappointment you felt. To accomplish this, you need to ensure that the contrast between “before” and “after” is sharp. Once you have taken the reader through this rapid rise and fall, you will need to show that you did not just reflect on the experience but actually “took action” in some way as a result. Thus, showing change and growth through actual concrete steps is important. You might even offer a brief second anecdote that validates those actions. 4. (Optional) Please provide any additional insight or information that you have not addressed elsewhere that may be helpful in reviewing your application (e.g., unusual choice of evaluators, weaknesses in academic performance, unexplained job gaps or changes, etc.). Complete this question only if you feel your candidacy is not fully represented by this application. However tempted you might be, this is not the place to paste in a strong essay from another school or to offer a few anecdotes that you were unable to use in any of your other essays. Instead, this is your opportunityâ€"if neededâ€"to address any lingering questions that an admissions officer might have about your candidacy, such as a poor grade or overall GPA, a low GMAT score, a gap in your work experience, etc. In our  mbaMission Optional Statement Guide, available through our online store, we offer detailed advice on when and how to take advantage of the optional essay (including multiple sample essays) to help you mitigate any problem areas in your profile. 5. (To be completed by all reapplicants) How have you strengthened your candidacy since  you last applied? Please reflect on how you have grown personally and professionally. Whether you have improved your academic record, received a promotion, begun a new and exciting project, increased your community involvement or taken on a personal challenge of sorts, the key to success with this essay is conveying a very deliberate path of achievement. Tuck wants to know that you have been actively striving to improve yourself and your profile, and that you have seized opportunities during the previous year to do so, because a Tuck MBA is vital to you. The responses to this essay question will vary greatly from one candidate to the next, because each person’s needs and experiences differ. We are more than happy to provide one-on-one assistance with this highly personal essay to ensure that your efforts over the past year are presented in the best light possible. Share ThisTweet 2012-2013 Dartmouth College (Tuck) MBA Essay Analysis

Redesigned SAT Essay Prompts

School Uniforms - 859 Words

Isaiah Menuez Professor Zheng College Writing 24 September 2017 School Uniforms Should Be Used In Schools School uniforms should be utilized within schools. There are plenty of benefits, including they cost less than buying regular school clothes would, as well as drastically decreasing peer pressure and bullying in the student body. Uniforms give students a sense of respect and responsibility. They create the ability for students to succeed in areas without the hassle of what they’re wearing. School uniforms improve school spirit, and create a sense of community. The opposing argument(s) state that school uniforms should not be utilized because they overstep the students right to wear what they choose, are uncomfortable, and are can be a†¦show more content†¦For example, â€Å"A national 2013 survey of 517 US school leaders found that 94% of those surveyed believe ‘one of the main benefits to parents is that school uniforms are more cost-effective than regular apparel,’ and 77% estimated the average annual cost of s chool uniforms per child to be $150 or less† (â€Å"School Uniforms†). The lower cost of the school uniform is a larger benefit. Instead of gruesome shopping with your child and spending a large amount as well, you can save yourself the time and purchase one simple uniform. Also, not having a variety of clothes makes mornings easier for the parents and children. There would be significantly less arguments over what the child should wear to school that day. School uniforms cause less stress, and save a parent’s money for other things. An article says about the validation of school uniforms: â€Å"With parents able to save money from not having to by everyday clothes for school, parents can afford and can choose to have their children wear fashionable and branded clothing on weekends. Not only that, as students wear uniform the entire weekdays, they might be able to appreciate their weekend clothes more† (â€Å"9 Serious Pros†). Not only do school uniforms aid the parents financial status, it allows them to limit what they have to buy in regards to clothes on the weekends. This also creates a sense of appreciation in students for their nicer clothing. There is no obligation to buying newShow MoreRelatedSchool Uniforms And Schools Uniforms1211 Words   |  5 PagesSchool uniforms began their revolution in private schools; they represented a unique appearance, and provided a safe environment for the students attending. Private and Catholic schools were clever enough for implementing school uniforms, because without their influence public schools would have not adapted on creating a dress code for students. By introducing school uniforms in school policies they have managed to impact students learning environment in reducing stress, changing students’ behaviorRead MoreUniforms in School726 Words   |  3 PagesThe standard issue school uniform of khaki, navy and white once exclusive to the private paro chial institutions is becoming a common requirement in public schools across the nation. This trend that was first suggested for public schools in 1980 by then D. C. mayor, Marion Barry, to help diminish the social stigma of low income students has grown significantly in both numbers and reasons (Lawrence, 2013). In 2010, it was reported by the National Center for Education Statistics, that nearly 19% ofRead MoreSchools and Uniforms733 Words   |  3 PagesSchool Uniforms Uniforms in schools are a big debate around the world. Should we have uniforms in schools? The answer is yes because uniform help the schools. They bring to table a great deal of help because students are getting bullied, killed, and some may not have as much as other when shopping for clothes. Having uniforms bring safety to schools and what goes on after school. Why do we need uniforms? Most student have their own style, but a common argument against school uniforms is thatRead MoreSchool Uniform And School Uniforms937 Words   |  4 PagesSchool Uniform School uniforms keep students focused on their education not in their clothings. When all students are wearing the same outfit, they are less concerned about how they look and how they fit in with their peers. It’s easier for parent and students do not spend time choosing appropriate outfit for school day. It helps students can only concentrate on their schoolwork. Education is one of the big institutions for every kid that go to school. Also education is the roots that will help peopleRead MoreSchool Uniforms And Schools Uniforms819 Words   |  4 Pagesas school uniforms, many are quick to deem them as unjust and avoidable. What these individuals do not know is that, in fact, school uniforms would enhance how the learning environment functions. Surely, when schools provide their students with uniforms, they are not providing their students with dreadful apparel, they are providing their students with an opportunity to change; whether it be a chance for a student to change t heir role academically, or a chance for a student to fit in. School uniformsRead MoreSchool Uniforms1143 Words   |  5 PagesSchool uniforms make things more complicated Firstly, school is the place where all of us step in at a very tender age. In one word, life begins at school. It’s not just education but school gives us the platform to nurture our faith, emotions in such an early stage of life. The importance of making friends, working as a team- we learn all these in school. And wearing the same dress definitely brings a sense of unity among students. In every school there are students from different backgrounds butRead MoreSchool Uniforms: Yes or No?2109 Words   |  9 Pages3 March 2011 School Uniforms: A Non-Military Proposal for Swedens Students The word school uniform has negative connotations for many people. It makes them think of war, of soldier, of death, brainwashed airheads doing exactly the same as everybody else. It makes them think of reformed, collectivized groups of people with no personal identity. There are, however, reasons for the existence of the uniform; one of them being, as the name suggests, the purpose of uniting. At schools all around theRead MoreDress Codes And School Uniforms1248 Words   |  5 Pagesembarrassing than being dress coded at school? Enforcing a dress code among children is unfair because it not only discriminates against people but it destroys someone’s whole day. Dress codes and school uniforms are meant to increase student achievement and make everyone equal but instead it only hurts people. Most school dress codes are unnecessary and are sexist. Enforcing dress codes is suppose to boost student achievement but instead is racist, sexist and unnecessary. Schools should take in to considerationRead MoreShould School Uniforms For Wear Uniforms?969 Words   |  4 Pagesrequired to wear uniforms? In today’s society this is a very controversial subject across America. Many object uniforms because they feel uniforms don t allow students to have the freedom to express themselves the way they want. People feel uniforms undermine children s individuality. However, taking into consideration facts from both sides, what remains most important is the child s academics. To improve academics, schools should require all students to wear a uniform. Though uniforms may not be theRead MoreAre School Uniforms Beneficial Or Not?1098 Words   |  5 PagesAre School Uniforms Beneficial or Not? How does dressing and feeling the same as everybody else sound? Would it be enjoyable, or would it be no fun? According to Procon.org, the first recorded use of school uniforms in the United States was in 1994. In Europe around the early sixteenth century, school uniforms were made to tell the difference between poor students to the charity schools as opposed to other children. In London people thought that schools without uniforms were to be looked at as lower

Description Of A Family Sporolithaceae Verheij - 1105 Words

Family Sporolithaceae Verheij, 1993 Genus Sporolithon Heydrich, 1897 (Former name: Archaeolithothamnium Rothpletz, 1891) Sporolithon sp. Morphology: Encrusting thallus of 170 – 190 Â µm in diameter. It is rarely recorded as fruticose growth forms. Vegetative anatomy: Crustose dorsiventeral and monomerous thalli with rounded protuberance measuring 150Â µm in height. The core filaments is commonly thin plumose with cell filaments measuring 13 – 27 Â µm in length and 10 – 15 Â µm in diameter. Cell fusion are scarce. Tetra / biosporangial conceptacles arranged in sori , the sori consists of 12 – 29 tetra / biosporangia that sometimes arise from layer of elongated cells. The shape of conceptacles are elongated ellipsoidal measuring 140 – 160 Â µm in height and 60 – 90 Â µm in diameter. This species is also common in the Miogypsina bioclastic algal packstone facies and coral algal rudstone facies (Pl. 2, Fig. 5) of Early Miocene Sadat Formation. Subfamily Corallinoideae Foslie,1898 Genus Corallina Linnaeus, 1759 Corallina sp. (Pl.1, Fig. 8) Morphology: Arborescent to branching growth form with dichotomous thalli. Vegetative anatomy: few fragments of segmented (geniculated) thalli without genicula, stems are observed (140Â µm thick) composed exclusively of core filaments, cells are 34 – 45Â µm in length and 9 –10Â µm in diameter. No cell fusions were recorded. Conceptacles are not observed in the present specimen. This genus is recorded in bioclastic algal Packstone facies of the Early Miocene

Theoretical Trends and Changing Perspectives †MyAssignmenthelp.com

Question: Discuss about the Theoretical Trends and Changing Perspectives. Answer: Introduction: The concerns of dynamism in the modern business environment have led to various initiatives adopted by organizations to reform their conventional practices. It is essential to notice that the organizations which require change are largely dependent on an analysis of the forces which drive the change. The generic factors responsible for initiating change in an organization include technological advancement, nature of workforce, competition, world politics, social trends and economic shocks. However, it is imperative to consider the macro environmental factors which could influence the approaches of change followed in an organization (Antonakis, 2017). The concerned case of the retail sector organization has to be reviewed with respect to the PESTLE analysis of Mauritius retail sector that can provide feasible insights into the requirement of change in the organization. The primary objective of the duty free retail shop at the airport in the present context is to improvise the turnover of the organization alongside enhancing customer service (Bolman Deal, 2017). Therefore the operations and sales department of the organization need to implement changes for catering the organizational dynamics alongside accomplishing the specific objectives of the organization. In order to accomplish the objectives of change management effectively, the organization needs to identify the specific dimensions of the enterprise which require changes. The major responsibility of leadership in such scenarios is directed towards analysis of the external environment in order to anticipate the pitfalls as well as advantages that can be acquired by an enterprise in given business environment. The PESTLE analysis for Mauritius would be eligible as a viable impression of the macro elements that can influence the business and relevant decisions of the duty free retail shop (BoezemanEllemers, 2014). The existing political environment in Mauritius has provided substantial opportunities for the country to overcome major issues alongside the notable influence on other aspects such as technology, economic factors, environmental and social factors. Mauritius has been able to depict political resilience in dealing with the challenges presented to the country since 2002. The impact of globalization was profoundly noted in the depreciation of trade preferences in the case of textiles and sugar which accounted for major influences on economy. The prominent outcomes were also identified in the decline of economic growth and increment in the levels of unemployment, public debt and budget deficit (?erne, Jakli?kerlavaj, 2013). Therefore the government of Mauritius implemented substantial reforms in order to address the problems identified in the country. The primary initiative was observed in drastic economic reforms that would enable the country to deal with formidable challenges of competition in the global market. The economic reform was characterized with emphasis on reduction of fiscal weakness alongside improving the business outcomes for the organization, enhancing conditions for investment in the country and the prospects for acquiring higher FDI investment (Ciulla, 2014). The initiatives of the government to promote the ICT sector alongside providing facilities for free trade zones at airports could be accounted as feasible opportunities for the airport duty free shopfor introducing changes in management. The economic condition of Mauritius is opportunistic with the provision of gradual improvement in the growth rate of the GDP every year. The per capita income in Mauritius is considered to be superior to other countries such as India while depicting lesser average inflation rates. The economy of Mauritius could be characterized with middle-income diversification especially with improvements in the industrial sector, tourist sector and financial sector. Presently, Mauritius could be assumed as a formidable example of transition from agricultural economy to an industrial one (Daft, 2014). Social factors of Mauritius could be ascertained from an interpretation of the culture of the country which can be classified as a mixture of different cultures such as that of Europe, India, France, China, Africa and Europe. The social security system evident in the case of Mauritius is supported by certain essential features. For example, the social assistance schemes, occupational pension schemes and government subsidies provided on housing and food could be assumed as major social characteristics of the business environment in Mauritius (Dinh et al., 2014). Technological developments have become the centre of attraction in modern business contexts with the improvement of opportunities for organizations to ensure better interactions with customers. The profound development in ICT sector could enable organizations to cope with the changes in customer interactions. The use of ICT for development of interactive CRM systems could be validated as a favourable opportunity that can be accessed by the airport duty free shop for improving customer service. Environmental factors involved in context of Mauritius could be anticipated from the governments preferences for determining protection and improvement of the environment. The measures taken by the government for ensuring energy efficiency could be observed in the form of motivation programs for industry, public and private to use energy efficient electrical devices (FairhurstConnaughton, 2014). The presence of regulatory institutions such as the Energy efficiency management office could also be accounted as a notable highlight of the environmental aspect of macro environment of an organization. Another potential highlight that must be considered in the environmental aspects is the promotion of energy efficient parameters for construction of buildings (Goleman, Boyatzis McKee, 2013). Legal aspects of the country are characterized with the references to provision of tax benefits and exclusion of custom duties.Furthermore, the government initiatives for addressing the influx of higher volume of tourists through focus on tourism industry could also be considered responsible for formulation of legal dimensions. Policies and codes of practice observed in the case of monitoring the tourism industry could also be influential on the prospects for airport duty free shop to acquire competitive advantage. Example of Change Required In The Workplace The example of change that could be implemented in the workplace could refer to the establishment of comprehensive ICT frameworks within the organization as perceived from the PESTLE analysis. The requirement for ICT framework is intended to simplify the communication process within an organization and the necessity of communication has been perceived as crucial in context of modern business environments. As observed from the technological developments in the macro environment of Mauritius, the prevalence of technological developments in information and communication technology has led to the profound indications towards the use of ICT for instating a customer relationship management system (Komives Wagner, 2016). Since the majority of customers of the shop comprise of tourists, it is essential to sustain a long term relationship with customers in order to acquire consistent sources of revenue. The customer relationship management system would be helpful for the organization to maintain customer information and ensure appropriate segmentation, targeting and positioning mechanisms. One of the prominent benefits that could be availed from the CRM would be observed in identification of travel purposes and frequency in order to target customers that visit the airport frequently. Furthermore, the ICT framework could also help managers to cater communication needs of large employee base alongside facilitating an unconventional approach to business management (LussierAchua, 2015). Communication for Effective Change Communicating change within the workplace could be a major challenge for managers that can be addressed through considering the significance of people as the central focus for change management (Northouse, 2015). The strategies for communication that could be implemented in context of change management in the workplace have to be largely directed towards the employees in the operations sales department who would be largely affected by the introduction of the new CRM framework. It would be imperative to consider the underlying implications of empowerment and transformation which could help in recognition of the varying needs of different individuals alongside creating opportunities and environments that could assist employees in acquaintance with the changes. The use of an effective communication plan could be assumed as a credible resource to address the needs of communication and involvement of people in the change management process (Tourish, 2014). The communication plan should be associated with objectives such as involvement of a wide range of stakeholders including the senior management and the staff for developing suitable environments for implementation of change. It is also imperative to use communication mechanisms that could be characterized with inclusive, empowering, transparent and open characteristics (Tschannen-Moran, 2014). The communication for effective change is considerably dependent on certain human factors which include proactive sponsorship, the team, communication and the involvement of middle managers (Tourish, 2014). The change management projects have to be communicated effectively to the team involved in implementation of change as concerned in this report. The requirement of activity and comprehensive involvement of the top management team is responsible for the resolution of scenarios which require comprehensive adaptation to the critical scenarios encountered by organizations. The requirement of sponsorship from external stakeholders and brands could be responsible for observing profound implications in the productivity that can be derived from approval and consent for the allocation of resources in order to address the issues faced by the duty free shop. Another human factor is considerably associated with the involvement of middle managers that also reflect on the involvement of employe es that can improve project growth alongside reflecting on the personal development that can lead to sustainable opportunities for the employees. It is also imperative to understand the role of the contribution of human resources in order to obtain considerable benefits in the form of procedural, professional and financial implications associated with the change management process (Tschannen-Moran, 2014). Therefore the human factor of communication should be addressed effectively in terms of the comprehensive involvement of stakeholders in the change management process that can be indicative of the lean management processes that enable an organization to adapt to the change management process. Human factors associated with the change management process could also implement considerably beneficial outcomes in the form of improved communication between the team members thereby depreciating the emotional obstacles that are deported to their native countries. Financial factors that are accounted for observing potentially beneficial outcomes in context of the change management process considered in the report are also presented in form of the investment uncertainties regarding the change management processes and the involvement of external agencies required to implement the change management process (Lussier Achua, 2015). The involvement of external agencies is perceived in terms of funding for the different activities such as the role of sponsors in providing additional funding for the advertisement in the duty free shop for their flagship products. Another financial factor can be perceived in the observation of ambiguities in the cash flow statement and the income statement. These financial statements are responsible for identifying the requirement of financial resources in order to obtain information required for addressing business obligations that emerge with the change process (Lussier Achua, 2015). The cash flow statement and inco me statement facilitate considerable implications towards the inflow of financial assets alongside the expenses to be incurred with respect to the change management process. The involvement of employees in the change management process could be largely influenced on the grounds of training of employees through a participative approach. The change management process could be improvised through maintaining a viable framework to provide employees with critical information pertaining to change as well as ensuring their involvement with feedback mechanisms and support during the change implementation (Lussier Achua, 2015). Employee involvement could also be addressed through following a transformational approach in order to realize change management objectives. The transformational approach is responsible for empowering employees to contribute to the mission and objectives of change management thereby implying feasible reforms in the proposed CRM framework. Technique for Planning Change The technique that can be applied for planning change with respect to the given context of the airport duty free shop could be observed in the form of a model of change. The technique would involve a stage wise categorization of change which is initiated with the communication of sense of urgency for the CRM system. The organization has to develop a guiding group which would be responsible for directing the employees for adapting the changes in the ICT framework of the enterprise (Dinh et al., 2014). The change management planning would also comprise of the vision conveyed by the guiding group for implementing the change alongside addressing the anticipated obstacles for the organizations new vision for customer service and workplace relationships. The timeline for implementing the CRM framework to be implemented in case of duty free shop can be presented in the form of a Gantt chart as follows. Activity Week 1 Week 2 Week 3 Week 4 Planning of ICT framework Design of CRM system Customer feedback analysis Reforms in CRM framework Communicating the design to employees Training of employees Employee feedback Final CRM design References Antonakis, J., 2017. The nature of leadership.Sage publications. Bolman, L.G. and Deal, T.E., 2017. Reframing organizations: Artistry, choice, and leadership. John Wiley Sons. Boezeman, E.J. and Ellemers, N., 2014. Volunteer leadership: The role of pride and respect in organizational identification and leadership satisfaction. Leadership, 10(2), pp.160-173. ?erne, M., Jakli?, M. and kerlavaj, M., 2013. Authentic leadership, creativity, and innovation: A multilevel perspective. Leadership, 9(1), pp.63-85. Ciulla, J.B. ed., 2014.Ethics, the heart of leadership.ABC-CLIO. Daft, R.L., 2014. The leadership experience. Cengage Learning. Dinh, J.E., Lord, R.G., Gardner, W.L., Meuser, J.D., Liden, R.C. and Hu, J., 2014. Leadership theory and research in the new millennium: Current theoretical trends and changing perspectives. The Leadership Quarterly, 25(1), pp.36-62. Fairhurst, G.T. and Connaughton, S.L., 2014. Leadership: A communicative perspective. Leadership, 10(1), pp.7-35. Goleman, D., Boyatzis, R.E. and McKee, A., 2013. Primal leadership: Unleashing the power of emotional intelligence. Harvard Business Press. Komives, S.R. and Wagner, W.E., 2016. Leadership for a better world: Understanding the social change model of leadership development. John Wiley Sons. Lussier, R.N. and Achua, C.F., 2015. Leadership: Theory, application, skill development. Nelson Education. Northouse, P.G., 2015. Leadership: Theory and practice. Sage publications. Tourish, D., 2014.Leadership, more or less?A processual, communication perspective on the role of agency in leadership theory.Leadership, 10(1), pp.79-98. Tschannen-Moran, M., 2014.Trust matters: Leadership for successful schools. John Wiley Sons.

Hinduism And Christianity Essays - Hinduism, Monotheism, Religion

Hinduism And Christianity One would think that Christianity and Hinduism would have nothing in common, but in some ways they are. But mostly there are differences between the two. In this comparison that I am making one can find these similarities and differences. First I will start off by helping one understand Hinduism. To define Hinduism is very nearly impossible. Actually it is not so much a religion as a religion-social system. Although Hinduism contains a whole farrago of theologies, philosophies, and sacrificial systems, nevertheless its one dominant note is that of caste. Elaborate tissues of ancient religion-social laws were created and were indestructible. Hindu's tried to build a wall of law around the faith so that none could stray from it. The main part of the wall was naturally the caste distinctions, and these therefore received the most careful attention of the lawmakers. The superiority of the Brahmans and the inferiority of the laborer were declared to be ordered in heaven according to divine plans for the prosperity of the world. The cast system was with a man like his breath, was with him instantly from birth to death. Indeed, unlike his breath, it was suppose to follow him into the grave. These laws that regulate the caste are saved for there is no other unifying element in all Hinduism. Also Christians often form castes or endogamous bodies analogous to castes. This is done to form a more or less separate community. There are two major sections in Hinduism and at least fifty-seven sub sections, each are seeking to attain salvation with the aid of its own gods and ceremonies. Christianity, which is even more intensively divided, is at least united by its recognition of Jesus. Hinduism has no such common doctrine. It is true that about 300 A.D. an attempt was made to created such a doctrine by combining the there main Hindu gods into a universally acceptable trinity, but the attempt failed. By popular account it is known that Hinduism has thirty million gods, and Christianity belief is just one main god and only one god. Like Hinduism, Christianity has one God, but the similarity is that Hinduism has one main god Brahma. This chief god in the trinity never became popular safe with the priests and philosophers. He was not nearly concrete enough a deity for the plain people to believe in and now there are only a couple of temples in all of India that are devoted to his worship. Christians and Hindu's are also alike because of temples and churches. Both of these places are used to worship their gods and are also very sacred. Hinduism, despite the fact that it has never been united on any creed or rite, has rarely if ever led to bloodshed. Unlike the Christians, who again and again have resorted even to wholesome slaughter in order to extirpate all heresy. The Hindu's have rarely persecuted divergence of faith. They have been wise enough to see that each man has a right to worship as he sees himself fit, and that no man is justified in seeking to force his doctrine on his neighbor. No matter how many evils that have been debited against Hinduism, it at least has this one virtue that must be listed to its credit, it is tolerant. The Christian religion is known as the first, only, and true religion, meaning that Christianity was inherent in the beliefs of man since the creation of the world. The vie that Christianity represents a unity of divine service, knowledge of God, and morality long impeded the conceptual definition of the essence of Christianity. The unity of life and teaching that was determined for the essence of Christianity in the early church was not maintained for long. Because the development of a doctrine along the lines of true and false religion involved relationships with numerous heretical groups and external critics, the earlier and less rigid concept of unity was displaced. In Christianity there is what is known as a true Christian. Being a true Christian brings a new understanding of the essence of Christianity. As the spiritual Christianity for the reborn, true Christian consisted not in the acknowledgement of formal orthodox in the church, but rather in the spiritual rebirth of a person according to the image of Christ. This mystical theology developed in accordance with a personal experience of Christ as the proper essence of Christianity. But in comparison to Hinduism, because of the vast number of reincarnations of any given individual, Hinduism recognizes that most

Brick Wall Strategies for Finding Your Ancestors

Brick Wall Strategies for Finding Your Ancestors When it comes to family trees things are rarely straightforward. Families often disappear between one census and the next; records are lost or destroyed through mishandling, fire, war, and flood; and sometimes the facts you do find just dont make sense. When your family history research hits a dead-end, organize your facts and try one of these popular brick wall-busting tactics. Review What You Already Have I know. It seems basic. But I cant stress enough how many brick walls are breached with information that the researcher already has tucked away in notes, files, boxes or on the computer. Information that you found a few years ago may include names, dates or other details that now provide clues given new facts that youve since uncovered. Organizing your files and reviewing your information and evidence may uncover just the clue youre looking for. Go Back to the Original Source Many of us are guilty when transcribing information or recording notes of only including the information we deem important at the time. You may have kept the names and dates from that old census record, but did you also keep track of other information such as years of marriage and country of parents origin? Did you record the names of the neighbors? Or, perhaps, you misread a name or misinterpreted a relationship? If you havent already, be sure to go back to the original records, making complete copies and transcriptions and recording all clues - however unimportant they may seem right now. Broaden Your Search When youre stuck on a particular ancestor, a good strategy is to extend your search to family members and neighbors. When you cant find a birth record for your ancestor that lists his/her parents, maybe you can locate one for a sibling. Or, when youve lost a family between census years, try looking for their neighbors. You may be able to identify a migration pattern, or a mis-indexed census entry that way. Often referred to as cluster genealogy, this research process can often get you past tough brick walls. Question and Verify Many brick walls are built from incorrect data. In other words, your sources may be leading you in the wrong direction through their inaccuracy. Published sources often contain transcription errors, while even original documents may contain misinformation, whether purposefully or accidentally given. Try to find at least three records to verify any facts that you already know and judge the quality of your data based on the weight of the evidence. Check Name Variations Your brick wall may just be something as simple as looking for the wrong name. Variations of last names can make research complicated, but be sure to check all spelling options. Soundex is a first step, but you cant count on it entirely - some name variations can actually result in different soundex codes. Not only can the surnames be different, but the given name may be different as well. Ive found records recorded under initials, middle names, nicknames, etc. Get creative with name spellings and variations and cover all the possibilities. Learn Your Boundaries Even though you know that your ancestor lived on the same farm, you may still be looking in the wrong jurisdiction for your ancestor. Town, county, state, and even country boundaries have changed over time as populations grew or political authority changed hands. Records were also not always registered in the locality where your ancestors lived. In Pennsylvania, for example, births and deaths can be registered in any county, and many of my Cambria county ancestors records were actually located in neighboring Clearfield county because they lived closer to that county seat and found it a more convenient trip. So, bone up on your historical geography and you just may find a new route around your brick wall. Ask for Help Fresh eyes can often see beyond brick walls, so try bouncing your theories off other researchers. Post a query to a Web site or mailing list which focuses on the locality in which the family lived, check with members of the local historical or genealogical society, or just talk through it with someone else who loves family history research. Be sure to include what you already know, as well as what youd like to know and which tactics youve already tried.

Jump Ship and Shop Case Study Example | Topics and Well Written Essays - 250 words

Jump Ship and Shop - Case Study Example The second way is hosting events for customers with decorations and background carols (Mill 314). It allows customers to spend more time in the resort, explore the various products and services offered, and ask questions and clarifications where necessary. The third way to market is using the internet for the resorts with websites. The resorts design the home page to reflect the Christmas season and email any deals to their customers in the mailing list. Many shoppers would want to buy things for themselves and their friends and families. Resorts draw attention to larger groups of young people and families and especially between twenty-five years to fifty years and hence they direct any marketing activity to this age bracket. The resort needs also to target website visitors and make their home pages stand out to attract the attention. If we market resorts properly, they may receive customers from all over the world who are looking for exclusive and unique products and services. Proper marketing enhances increased sales returns and in return, customers expect efficient

Narration & Description, and the Writing Process Essay

Narration & Description, and the Writing Process - Essay Example Historically, Seattle had been inhabited by Native Americans more than 4000 years before the arrival of the first batch of white settlers. In fact, the city gets its name from the Native Duwamish and Suquamish tribes, which named their area settlement after their chief named Seattle (Sanders, 2010). When the first European named George Vancouver settled around Seattle in May 1792 and during his 1791–95 expeditions that charted the Pacific Northwest, the local tribes of Duwamish and Suquamish inhabited at least seventeen villages in the areas around Elliott Bay. This paper describes Seattle and its unique and memorable people and features, which make it such a special place including its nice and friendly people and the nice weather and climate. Why Seattle is Unique and Memorable The city’s geographical features are some of its attractions, mostly its hilly topography, which includes the West Seattle, Beacon Hill, First Hill, Queen Anne, Capitol Hill, Magnolia, and Denn y Hill. In addition to these hills, the other geographic features that adorn the landscape of Seattle are the Olympic and the Kitsap peninsulas, the Olympic Mountains, the Cascade Range, and lake Sammamish, which lies to the eastern parts o flake lake Washington. Others of these geographical features are the luxuriant green forests and the abundant water bodies, which are sources of livelihood and recreation for local and visiting communities (Sanders, 2010). The city’s topography also makes it such as beautiful place to live and visit. With the Elliot Bay bounding it to the lower left, the East Broadway Avenue running from upper left to lower right, and South Dearborn Street bordering the lower right, the city’s topography is a sight to be hold. Its sea line, rivers, forests, lakes, and the surrounding fields also make the city a sight to behold. The topography of the city is also quite ideal for activities such as bicycling, camping, sailing, skiing, and hiking throu ghout the year (Pierce, 2003). Tourism is the other attractive aspect of Seattle, which has quite a number of museums and galleries, annual fairs, and festivals, the most prominent of which are sea-fair events in July and August, memorial day weekend, the Seattle hempfest, independence day celebrations, the 24-day Seattle international film festival, the art and music festival bumbershoot, art and entertainment over the labor day weekend. The economic prowess and stability of the city is also one of its attractions since it is a mixture of old and new economies. Examples of the old economies of the city are its industrial companies while the new economy refers to internet and other technology services and goods companies (Pierce, 2003). Central to the city’s economic stability are its port, the Tacoma International Airport, trade with Asia, start-up and established businesses, green building and clean technologies The climate of the city also endears it to it inhabitants and tourists. The aspects of the city’s climate worth mentioning are its mild wet winters, warm dry summers, and oceanic or temperate marine. The city thus falls within the cool/mild wet winter, and dry-summer subtropical zone, characteristic of Mediterranean climate. In addition to the above geographical and climate features, the city’s neighborhoods and communities also make it such a special and memorable place for its inhabitants and visitors (Sanders, 2010). These neighborhoods and towns have numerous venues such

Marketing Communications: Promotion Strategy for Wimbledon

Marketing Communications: Promotion Strategy for Wimbledon BACKGROUND AND INTRODUCTION The All England Lawn Tennis and Croquet Club (â€Å"Club†) located at Wimbledon, is a private club founded in 1868. Its first ground was situated off Worple Road, Wimbledon, and the first Wimbledon Lawn Tennis Championship was instituted in 1877. By the turn of the century, Wimbledon, as the event had become known had grown in popularity and reputation, acquiring international status as the premier tennis event. By 1920, a company was formed to acquire and equip the present site at Church Road. A complex agreement governs and defines the relationship between the Club, the Lawn Tennis Association (LTA), the company, and Wimbledon as a self financing event. Profits from Wimbledon, held during June and July of each year, accrue to the LTA after meeting expenses of the Wimbledon tournament. LTA in turn utilises the surplus funds to develop tennis as a sport in Great Britain. A second company to exploit trademarks and brand opportunities was established in 1993, whereby any profits would accrue for the benefit of Wimbledon to improve the quality of the event for spectators, players, officials, and stakeholders. Surplus funds from Wimbledon that have been made available to LTA were 25.8 million in 2003. Wimbledon does not disclose revenue or sponsorship figures but it is estimated that it had a net income of  £ 34 million during 2004. (Wimbledon 2005 and Schwartz, 2004) Wimbledon, as an event does not appear to have a vision statement defined by Johnson and Scholes (2005) p13 as a â€Å"desired future state† or â€Å"aspirational statement.† Wimbledon has equally not published a mission statement, or â€Å"overriding purpose in line with the values or expectations of stakeholders.† (Johnson and Scholes, 2005, p13) However, given the close association with the LTA described above, it can be argued that the event’s underlying vision and mission are aligned and it is appropriate to quote the LTA’s vision, â€Å"to make Britain a great tennis nation,† and the mission statement, â€Å"more players, better players,† to give context to Wimbledon. (LTA, 2005) Wimbledon is marketed as an international event rather than a British event although British tennis derives the economic benefit. (Cambridge Econometrics, 2003) Essentially a small business employing less than 100 full time staff, the club is a local tennis facility in South West London, with a web site, clubhouse, museum, and a shop for 50 weeks of the year. Its distinguishing feature is a seating capacity of 35,500 spectators to accommodate Wimbledon. The total area of the club including courts, premises, and car parks is 42 acres. There are 375 full members plus a number of honorary members (including past singles champions) and approximately 100 temporary members elected annually. The workforce increases to 6000 during the period of the tournament. (Wimbledon, 2005) This report focuses on Wimbledon as a discrete, ring fenced event. It proposes an marketing communications strategy to the Club and the LTA committee, after due consideration of the macro, micro and market influences. MACRO-ENVIRONMENT ANALYSIS The environmental context of Wimbledon encompasses a number of driving or restraining forces that have the capacity to influence the effectiveness of the communication strategy. PESTEL A common framework is that of PESTEL comprising political, economic, socio-cultural, technological, environmental, and legal influences. (Johnson and Scholes, 2005.) Fill (2002) suggests that seasonality is an additional factor in an event environment. The framework provides broad data from which the key drivers of change can be identified. Mega events on the scale of Wimbledon, which target an international market, and the success of which influences urban logistics such as transport and security, requires significant political support. (Bull, 2004) The United Kingdom government has established a set process for government involvement and investment that requires a clear assessment of benefits. This should also be seen in the context of post September 11th security concerns that may affect Wimbledon. (Strategy Unit, 2002) The positive economic benefits in terms of tourism expenditure and promotion of London as a destination highlight the interdependence of the PESTEL influences and the host city. Socio-cultural influences such as changing population demographics in Wimbledon’s target audience needs to be considered in terms of media access and viewing patterns. (Fill, 2002) Emerging technologies were used during 2004 as innovative mediums for the first time to expand the audience reach. These included a combinat ion of online media, video on demand, interactive television, and live coverage to Personal Digital Assistants (PDA) and mobile phones. The impact on promotion strategy in the lead up to and during the championship requires careful analysis to maximise audience reach. (Schwartz, 2004) The environmental impact of Wimbledon is substantial, albeit over a short period, in terms of noise, traffic, waste management and other influences. The Merton borough in which the event is located is revenue dependant on Wimbledon’s success as part of its urban regeneration programme and hence supports the event upon which it in turn derives a benefit. An emerging influence is that of corporate social responsibility and re-investment back into the community. This has a positive impact on legal influences such as council regulations and bylaws. (Gratton et al, 1999) Seasonality affects Wimbledon in terms of weather and the time of year in which the event is held. (Fill, 2002 and Wimbledon, 2005) Porter’s Five Forces Inherent to the theory of marketing communication strategy is the notion of competitiveness and gaining advantage over competitors. Porter’s development of generic strategies and a five forces model of analysis of competition within an industry are useful in understanding Wimbledon as a unique event. (Johnson and Scholes, 2005) Wimbledon’s prestige and history allows it to follow a differentiated premium pricing strategy in which the objective is to â€Å"maintain the quality and character of the tournament and not to maximise income.† (Wimbledon, 2005) Although Wimbledon is a profitable venture in the event industry, the barrier to entry to a rival wishing to compete is high and the prestige of Wimbledon not substitutable in terms of world attention and focus. Buyer power is limited by the spectator facilities and hence access in high demand, whilst are suppliers fragmented without a single dominant player. Competitive rivalry between Wimbledon and other events is not material and hence unlikely to threaten Wimbledon. Arguably Wimbledon’s position may be threatened in the future if the dynamics of the macro environment change. However a marketing communication strategy that builds on the successes of the past that continues to capitalise on innovative, leading edge communication strategies will ensure an image re-invention for future audiences. Product Life Cycle Wimbledon has changed its strategy from the garden party approach of the early 20th century through the skilful use of technology for its target audience in the 21st century, demonstrating that whilst in a mature phase of the life cycle model as a brand, it can maintain market share through re-invention of its product delivery. (Czinkota, Ronkainen, and Tarrant, 1995) MICRO-ENVIRONMENT ANALYSIS Strategic Resources The analysis of the macro-environment has indicated Wimbledon’s positive base for competitive advantages. The sustainability of competitive advantage in terms of capability is based on strategic resourcing that reflects the distinctive resources which allow the Club and its partners to generate a superior product at a premium price. This is based on Wimbledon’s tangible resources such as facilities and grounds as well as intangible resources such as information, reputation, and knowledge. Wimbledon’s competencies are represented by the activities and processes whereby it deploys its resources year on year, building, and learning from successes of the past and ensuring that they cannot be imitated, thus sustaining its competitive advantage. The path dependency of Wimbledon’s resources has evolved through its culture and history that is influenced by causal ambiguity implying that worldwide perception of Wimbledon would be difficult to replicate. (Johnson an d Scholes, 2005) Marketing Mix The marketing mix is a key element of an integrated marketing communications plan. The concept has evolved from McCarthy’s 4P’s (product, price, place, and promotion) into different models that depend on their context. Recent developments have been the addition of personnel, physical assets, and procedures to the marketing mix forming the 7P’s in Booms and Bitner’s extended marketing mix model. This has especially reached acceptance in the discipline of services marketing and arguably Wimbledon’s combination of tangible and intangible resources, falls within that category. (Goldsmith, R. E. 1999) Goldsmith, 1999, p178 proposes an eighth P, â€Å"personalisation† in terms of individual needs and wants of the consumer. Wimbledon’s product offering is based on a combination of tangible cues represented by its physical offering, and intangible attributes such as prestige and status of the event. Premium brands such as Rolex have for example endorsed Wimbledon in their capacity as the â€Å"official timekeeper of the tournament† for over 25 years at a cost of approximately  £7 million. (Schwartz, 2004) Direct pricing is represented by the gate price for access, and indirect pricing through the sale of television rights to channels such as the BBC and NBC TV, to attract worldwide viewer audiences. The personnel or people component is represented by pride with which employees and volunteers provide quality services to the public and players. (Schwartz, 2004) The top players themselves compete for the privilege of playing and hence are frontline line actors both directly and indirectly in the service space. Personalisation can be demonstrated by the clever use of technology. For example the BBC has provided interactive television coverage allowing five simultaneous live matches on one screen that allowed viewers to personalise their choice of matches thus capturing 4 mi llion viewers in 2004. (Schwartz, 2004) Competitors The Davis Cup is an international team competition introduced in 1900 by American player Dwight Davis. Originally called the International Lawn Tennis Challenge Trophy, while initially only two teams participated (the USA and Great Britain), the competition has grown into an event in which over 100 nations now participate. It is a roving event and has been hosted at the Wimbledon grounds from time to time. The event itself has the same target market as Wimbledon but complements rather than competes with the championship event. Wimbledon therefore arguably has no competitors in terms of its positioning. (Wimbledon, 2005) SWOT Analysis A SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) illustrated below in Table 1, is often used as a convenient summary of key issues from the business environment that may potentially impact on an organisation’s marketing communication strategy. (Johnson and Scholes, 2005.) The purpose is to identify the strategic options available to Wimbledon. A detailed analysis is beyond the scope of this report but Table 1 below illustrates focal elements that will be discussed in the creative proposal. Table 1: SWOT Matrix MARKET ANALYSIS This section of the report considers key figures and statistics relevant to Wimbledon as a basis for a creative proposal. Attendance Figures from the early 20th century are not available but in 1932 219,000 spectators attended the event. The 400,000 barrier was broken in 1986 and a record attendance of 490,081 in 2001 when play was extended into a fourteenth day. (Wimbledon, 2005) Table 2: Daily Attendance 2000-2004 * Bad Weather (more than 2 hours lost) ** Entire Day Rained Off (Source: Wimbledon, 2005) The table above clearly illustrates the effect of bad weather with significant decreases in spectator numbers due to cancelled matches. The wet weather refund policy to spectators attempt to compensate spectators who are an important element of Wimbledon theatre. Weather negatively influences viewers when coverage is not available which in turn may affect sponsors through loss of on-sold advertising revenues. However, plans for the remodelling of Centre Court at Wimbledon were unveiled in January 2004 and included a transparent, retractable roof over the centre court as well as an increase in spectator capacity. Revenue Wimbledon derives revenue from entrance tickets, â€Å"official suppliers,† or sponsors, media distribution and broadcasting rights. Ticket sales are not the primary source of revenue with a maximum income estimated at  £20 million using average ticket prices. The 15 official suppliers contribute an estimated gross income of  £120 million. Wimbledon does not publish revenue or sponsorship figures and the aforementioned figures are estimates. NBC TV for example pays an estimated  £7 million for broadcasting rights. (Schwartz, 2004 and Wimbledon, 2005) Official Suppliers provide goods and services, which are both essential for the staging of Wimbledon, and which meet the Club’s objective of improving the quality of the service provided to the players, spectators and the media. For example, Rolex appears on court scoreboards as the official timekeeper and Hertz provides transport for the players. (Schwartz, 2004 and Wimbledon, 2005) Demand for Wimbledon tickets has for decades exceeded supply. Tickets are also sold through the LTA and to their affiliated tennis clubs, schools, membership scheme and to foreign tennis associations. Wimbledon remains one of the very few major UK sporting events for which one can still buy premium tickets on the day. Each day (excluding the last four days, approximately 500 are specifically reserved for sale at the turnstiles. Ground tickets may also be purchased on the day of play on every day. Costs of pre-booked tickets range from  £24 to  £59 or  £4 or  £16 sold on the day. Every five years centre court Wimbledon debentures are sold. The issue of 2,300 debentures for the 2006-2010 Championships inclusive has already been oversubscribed. Each debenture, priced at  £23,150 (nominal value  £2,000, a premium of  £18,000 and VAT of  £3,150), entitles the holder to a reserved seat in Centre Court on each day of the tournament during the five year period. (Schwartz, 200 4, and Wimbledon, 2005) The lack of detailed financial information does not allow a realistic or accurate comparison with Wimbledon’s competitors in the international arena. Target Market Wimbledon has an 82.4% adult television reach in Britain during the tournament. UK Sport suggests that tennis tournaments and Wimbledon in particular to the younger ABC1 income group with a gender bias towards a women audience for British success in sport. Accurate figures for the world audience are not readily available. (Taylor Nelson and Sofres, 2002) Hassan, Kraft, and Kortam, (2003) suggest that the scale and reach of an event such as Wimbledon requires rethinking in terms of a converging commonality of a global consumer’s interest in the event. They recommend an avoidance of over complex marketing plans that rise above domestic or micro buyer attitudes, motivation, and behavioural demographics commonly used for segmentation in local markets. CREATIVE PROPOSAL The proposal to Wimbledon’s committee is to leverage the existing brand equity associated with the tournament in order to improve perceptions of tennis in the broader international environment as basis for entrenching Wimbledon’s position as the premier international tennis event. The concept is a natural extension of the LTA’s British vision to that of the international arena and represents an affirmation of Wimbledon’s commitment to the principles of corporate social responsibility. It is suggested that the current â€Å"tennis ace† campaign of identifying talented, but economically disadvantaged players be extended to the third world whereby winners would be invited to celebrity matches during the tournament hence leveraging off the existing promotional mix of the event. (LTA, 2005, and Wimbledon, 2005) Brand equity is a measure of a number of differing components including beliefs, images, and core associations that consumers have about a particular brand such as Wimbledon. A brand with strong equity has the capacity to strengthen barriers to entry and ensure sustainable competitive advantage, and in so doing, maintain premium pricing. (Johnson and Scholes, 2005) An integrated marketing communication strategy has an important role to play to ensure consistency of message across domestic and international marketing initiatives. (Fill, 2002) The marketing communication objectives will be to raise levels of awareness amongst stakeholders with respect to Wimbledon’s commitment to developing tennis as a sport internationally and more particularly in potential future markets in the developing world. In order to achieve this objective, Wimbledon will have to maintain its position as an important contributor to the LTA and hence it’s commitment to Britain, but at the same time extend the awareness of its developmental commitment to tennis globally. Suitably credible spokespersons representing tournament winners will be important balance the possible conflicting interests of LTA domestically and Wimbledon internationally. CAMPAIGN A campaign is a unique combination of advertising, promotional events, public relations and other marketing communication activities that all express the same consistent message. When implemented effectively, they present a cumulative strategic message to the target markets under a collective symbolic umbrella whilst enhancing the emotional connection to a brand. (Robinson and Hauri, 1991) The proposed campaign methodology for Wimbledon is a gentile form of ambush marketing in that the official suppliers and television broadcasters will provide the communication channel for the initiative. A programme definition, scope, and schedule of activity will be constructed for the â€Å"tennis ace† project to coincide with the promotional strategies that lead up to the tournament. (Arens, 1999) The indirect endorsement by mega brands such as American Express, Hertz, and Rolex will add to the strength of the message. It is Wimbledon’s stated objective that free-to-air television, and radio access across the world should be made available for all or part of the tournament and by default, to the developing world and emerging markets. (Wimbledon, 2005) This will ensure accessibility to talented players participating in the scheme and arouse local country interest in the programme. Campaign scheduling would automatically align with the promotional activities of official suppliers and broadcasters. The profile and push strategy defining the campaign is estimated at  £1.2 million, including concept, creative and limited internal marketing with a  £500,000 budget for control and evaluation. Important to note is that an estimated 1.8 billion people in 164 countries watched 5,700 hours of Wimbledon coverage in 2004 through existing channel arrangements. (Schwartz, 2004) Control and evaluation would be affected partly through external agencies such as the sponsors and broadcasters, but Wimbledon would be responsible for overall message delivery and control. Focus groups, tracking studies of awareness and perception and recall tests will be used to monitor the impact of the campaign. In particular the marketing communication objectives will be assessed regularly as the main form of evaluation. (Fill, 2002) CONCLUSION This reported has reviewed the external and internal environments of a highly successful event with the objective of leveraging off existing competitive advantages to entrench an already strong position as a means of expansion into potential new markets. It takes cognisance of the emerging importance of corporate social responsibility in terms of itself and its official suppliers and establishes a cost efficient programme to meet international requirements whilst contributing to its own future success. REFERENCES Aarens, W. F. (1999) Contemporary Advertising, International Edition. Irwin, McGraw Hill. Bull, A. O. (2004) â€Å"Mega Or Multi-Mini? Comparing The Value To A Destination Of Different Policies Towards Events.† Unpublished paper presented at Third DeHaan Tourist Management Conference, 14 December 2004. Cambridge Econometrics. (2003) â€Å"The Value of the Sports Economy in the Regions: the Case of London.† Sports England. Czinkota, M. , Ronkainen, I. A. and Tarrant, J. J. (1995) The Global Marketing Imperative. Lincolnwood, Illinois, NTC Business Books. Fill, C. (2002) Marketing Communications: Contexts, Strategies and Applications. London, Financial Times, Prentice Hall. Getz, D. (1997) Event Management and Event Tourism. New York, Cognizant Communications. Goldsmith, R. E. (1999) â€Å"The Personalised Marketplace: Beyond the 4P’s.† Marketing Intelligence and Planning. Volume 17, 4. Gratton, C., Shibli, S. and Coleman, R. (1999) The Economic Benefits of Hosting Major Sporting Events. Insights. Hassan, S. S., Craft, S. and Kortam, W. (2003) â€Å"Understanding the New Bases for Global Market Segmentation.† Journal of Consumer Marketing. Volume 20, 5. Johnson, G., and Scholes, K. (2005) Exploring Corporate Strategy Seventh Edition. Harlow, Pearson Education Ltd. LTA. (2005) Lawn Tennis Association. www.lta.org.uk Accessed 21 April 2005. Robinson, W. A. and Hauri, C. (1991) Promotional Marketing. Lincolnwood, Illinois, NTC Business Books. Strategy Unit. (2002) â€Å"Game Plan: A Game Plan for Delivering Government’s Sport and Physical Activity Objectives.† www.number-10.gov.uk. Accessed 19 April 2005. Schwartz, J. A. (2004) Wimbledon’s Marketing Grand Slam. www.imediaconnection.com. Accessed: 21 April 2005. Taylor, Nelson and Sofres (2002) UK Sporting Preferences. UK Sport. UK Sport Wimbledon. (2005) â€Å"All England Lawn Tennis and Croquet Club: the Official Web Site.† www.wimbledon.org. Accessed: 20 April 2005.

adolescent depression Essay -- essays research papers

Depression is a disease that afflicts the human psyche in such a way that the afflicted tend to act and react abnormally toward others and themselves. Adolescent depression is greatly under diagnosed, and leads to serious difficulties in school, and personal adjustment. The reason why depression is often overlooked in children is because children are not always able to express how they feel. Therefore, teachers should be trained in dealing with depressed youths, and to advise the parents of the child to seek professional treatment. School is the place where children spend most of their waking hours learning, socializing, and growing. A child needs to be mentally healthy in order to learn properly, and sometimes problems arise at home, with friends, or with themselves. These problems need to be noticed, and talked about. Teachers have to pay attention to adolescents’ behavioral patterns, and work with the child on a one to one basis. The child can then open up and talk freely with the teacher about anything that is on their mind. Learning disabilities or conduct disorder can put a child in greater risk of depression. Therefore, treating one problem and ignoring the other will not help the child overcome their difficulties (Fassler 63). Family must also play a major role in helping their depressed adolescent. Until the last decade, the commonly held view has been that depression affected persons in their middle years, and did not occur in childhood or adolescence. A lot has changed in the past decade. Due to systematic followup studies of children under treatment, and depressed parents, the onset of depression occurs during adolescence, and must be treated during adolescence (Weissman 210). Depression has a wide range of symptoms, from being sad or mad to withdrawal from others, or lashing out at others. Symptoms of youth depression are often masked. Instead of expressing sadness, teenagers may express boredom and irritability, or may choose to engage in risky behaviors. Other emotional problems make it hard to recognize depression in a child, but usually overlap with depression. Attention Deficit Disorder (ADHD), is a neurochemical problem which makes it difficult for a child to pay attention or focus. These children are very fidgety, have trouble sitting still, and may interrupt others. New research suggests that out of 1,700 adolescents with this d... ...ants work by allowing certain neurotransmitters to accumulate in the central nervous system. They are given to elevate mood, counter suicidal thoughts, and increase the effectiveness of psychotherapy (Weissman 195). Prescribing antidepressants to the young raises thorny issues. There is not an objective test for depression, forcing parents and physicians to decide whether a child is clinically depressed or simply riding the roller coaster emotions of growing up. Critics worry about aggressive marketing tactics and consequent overuse. Antidepressants often are used daily for many years, yet researchers haven’t conducted long term studies to see how the chemicals affect still growing bodies. Within ten years, doctors are reaching for the ability to pinpoint the causes of distress, make treatments more specific, hopefully to the point of where the first episode of depression in kids can be pointed out and treated (Koch 608). Until we have more research to prove the safeness of antidepressants among growing children, and more ideas of htow our brain actually works, the best we as a society can do is educate our children through resilliance to help depressed kids the best way we can.

Cooking Paper Essay

In the article by Mark Bitten, he makes the agreement that most people can feed themselves a healthy meal at home for less money than a meal from the local fast food establishment. His position is that food cooked at home is more nutritious, better for the environment and better for families in general. I agree with Mark Bitten, Junk food such as McDonald’s which most lower income families have for dinner cause its cheaper instead of having something healthy like broccoli which is less affordable is the problem America is having. All of this junk food is the reason why Americans are so overweight, when in fact hyper processed food remains more expensive than food cooked at home. The government subsidies given to the fast food companies are ridiculous. There are five fast-food restaurants for every super market in the United States. The adjusted inflation price of fresh produce has increased by 40 percent while inconceivable the price of soda and processed food has decreased by as much as 30 percent. There could be hundreds of arguments and statements made about this article but what it comes down to to stop our country from dying is real cultural changes. Cooking at home and making food had to become part of normal life, Americans need to see that McDonald’s is hurting them more then it’s helping them. There addictive behaviors are influencing younger kids to be born into bad habits and start a chain of obesity and eating bad. Efforts are being put into slowly stop this, Grocery stores in California are making things affordable for low income people, Zoning laws are restricting the number of fast food restaurants in certain areas, and there have been several programs to educate and build fresh food areas around America. Personally I have not eaten McDonald’s, Wendy’s or Burger King in 11 years and have made efforts to show how bad there food really is and how harming it is. Hopefully people can see the negative effects Junk food has on American’s and the positive effects cooking food at home it has on American’s and this problem can be resolved so we can live in a better world.

Students Rights in Private School

The rights which you enjoyed as a student in public school are not necessarily the same when you attend private school. Thats because everything pertaining to your stay at private school, especially boarding school, is governed by something called contract law. This is important to understand especially when it comes to infractions of the discipline rules or code of conduct. Lets look at the facts about students rights in private school. Fact: Students Rights in Private Schools Are Not the Same as Those in the Public School Systems The Center for Public Education notes: The hurdles erected by the U. S. Constitutions Fourth and Fifth Amendments are exclusive to the nations public schools. Private K-12 institutions have far more leeway to conduct unfettered investigations, withhold findings if they choose, and unceremoniously ask a student or faculty member to leave. Tuition and employment contracts rule private school relationships, while Americas social compact and legal contract (the Constitution) governs how public officials must act. In Loco Parentis U.S. Constitution.net weighs in on the subject of In Loco Parentis, a Latin phrase meaning literally in place of parents: As private institutions, private schools are not subject to any restrictions in terms of violations of the rights of students. Hence, while a public school might have to prove that its violations are for a higher purpose or stem from its in loco parentis responsibilities, a private school may set limits arbitrarily. What Does This Mean for Private School Students? Basically, it means that if you go to a private school, you are not covered by the same laws as you were when you attended public school. Private schools are covered by something called contract law. It means that schools have the right, and obligation, to act as legal guardians for students to ensure their wellbeing.  Practically speaking, that also means youd better follow the rules, particularly the ones which have serious penalties for any infraction. Participating in activities like hazing, cheating, sexual misconduct, substance abuse and so on, will land you in serious trouble. Mess with these and you will find yourself suspended or expelled. You dont want those kinds of entries on your school record when it comes time to apply to college.   What Are Your Rights? How can you find out what your rights are at your private school? Start with your student handbook. You signed a document indicating that you had read the handbook, understood it and would abide by it. Your parents also signed a similar document. Those documents are legal contracts. They spell out the rules which govern your relationship with your school. Freedom of Choice Remember: if you dont like the school or its rules, you do not have to attend it. Thats another reason why it is so important for you to find the school which is the best fit for your needs and requirements. Accountability The net effect of contract law as it pertains to students is that it makes students accountable for their actions. For example, if you are caught smoking pot on campus and the school has a zero-tolerance policy regarding smoking pot, you will be in a lot of trouble. You will be held accountable for your actions. The review and consequences will be swift and final. If you were in public school, you could claim protection under your constitutional rights. The process typically is lengthy and might include appeals. Making students accountable teaches them an important lesson in living. Making students accountable also creates safe schools and a climate conducive to learning. If you will be held accountable for bullying or intimidating a classmate, you probably arent going to take the chance of doing it and getting caught. The consequences are too severe. Since every student in a private school is governed by contract law and the provisions in the contract between you, your parents and the school, take time to familiarize yourself with the rules and regulations. If you dont understand something, ask your faculty adviser for an explanation. Disclaimer: Be sure to review any legal questions and issues with an attorney. Article edited by  Stacy Jagodowski